D4TC - Fast Fashion
Given the various readings we were told to read for this, alongside a paper entitled the manifesto for design this blog post has been quite late to the part.
● Rob Horner, The Accidental Bricoleurs, 2011 ● Heiki Jenss, Fashioning Memory: Vintage Style and Youth Culture, ch 2, 2015 ● Nellie Chu, The Emergence of “Craft” and Migrant Entrepreneurship along the Global Commodity Chains for Fast Fashion in Southern China, 2016
As far as culture dictates what people may assume about other people, contrary to popular belief I am a person of fashion. I love clothes and shoes and I personally have an app where I organize and style myself for days, trips and events. It's an obsession and part of me as a designer where the clothes become an extension of myself.
In many ways the readings and discussion opened my eyes to the possibilities of fast fashion and the industry. It's dangers, the 6 month cycle of fashion broken by the introduction of technology to the production pipelines process. Companies like Zara, H&M, Forever 21 that practice this method often times strain the product in terms of its quick production process. During the lecture I learned that these companies can produce and design clothing lines as short as 2-3 weeks! This is really scary, given that the statistic of Americans who discard clothes in a year give around 17 million garments.
Given this number is quite alarming, it is also sad to note that there are no methods in place to recycle the materials and this can cause disruption in our environment by the rapid consumption. I believe in small design clothing shops now, after the lecture and readings. They have opened my eyes to a point of clarity where quality really does matter in these types of things. But it cannot be helped if you wish to find a style you want and it is mass produced and available.
Given these issues shared in the articles, I propose to study and design systems that will then invert the situation so that more people in the world can have access to clothes and the clothes discarded may be led to systems that can be able to reuse and sustain the items for future use in the development cycle of fashion.