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Paolo Villanueva

Hello, I'm Paolo.

I'm a Creative Technologist and Software Engineer in Sunnyvale, California with more than a decade of experience in creative direction, experience design and production management for spatial computing, game development, and emerging technologies.

My work centers on crafting meaningful, impactful products by blending technical expertise with creative vision. Whether contributing as an individual, collaborating with teams, or leading as a manager, my goal is to empower others and inspire them to create and build.

In my spare time I hike with my dog, cook a variety of asian cuisines, and mentor young creatives enthusiasts and explore different interactive storytelling mediums.

Lalo Immersive for Apple Vision Pro — **Lalò Immersive** on Apple Vision Pro

An Immersive Vision Pro experience that reimagines award winning choral performance using immersive video, custom environments, and spatial video and audio.
**Project Page Coming Soon**.

Aswang Wide.jpg — **Tales of the Aswang on** Apple Vision Pro

An upcoming Apple Vision Pro narrative experience that explores the world of mythological Filipino creatures.
**Visit the Project →**

**EducationXR**

A creation and distribution platform that allows users to create immersive experiences with no code on a computer, it runs on any device, such as iPhones, iPads, computers and spatial computing headsets.
**Visit the Project →**

Projects

**Jumpfinity on** Apple Vision Pro

Apple Vision Pro App! Jump into fun with Pip in Jumpfinity! Infinite leaps, a catchy theme song, fast-paced fun and hidden gems.
**Visit the Project →**

**Scanntech Spatial Dashboard** on Apple Vision Pro

Where AI and spatial computing, can work together to bring actionable insights to results in supermarket management.
**Visit the Project →**

**Sabobatage**
The Mobile Game

A set of mobile games based on the universe of Sabobatage.
**Project Page Coming Soon**.

**CinemoiWorld**

A fashion luxury MMORPG metaverse experience in collaboration with LVMH, Lionsgate, Guibert Paris and more.
**Project Page Coming Soon**.

**WondAR:** An Augmented Reality Content Platform

An augmented reality, location-based content discovery platform
**See Project →**

**Ignite:** A Shadowgraph Dance Performance

A shadowgraph performance collaboration with dancer Jhoey Zulueta
See Project →

**Gigbox**

GIGBOX is a device that highlights the low wages of artists in the online music streaming industry within the gig economy.
**See Project →**

**CARTE BLANCHE**

An EDM festival in the Philippines that celebrates music, life and love.
**See Project →**

**Little Spatial Garden** on
Apple Vision Pro

**Winner of Best in Design -** VisionDevCamp
A virtual garden that explores concepts of sandboxing and flower arrangements.
**Project Page Coming Soon**.

**The Bargello:** Projection Mapping Storytelling

A projection mapping project that showcases the history of the Bargello Museum in Italy.
**See Project →**

**The Story of an Oyster Reef (VR)**

A cross-platform game built with NY/NJ Baykeeper on the restoration of rivers through Oyster Reefs.
**Project Page Coming Soon**.

**See Level**
(AR Narrative Experience)

Whatever it is, the way you tell your story online can make all the difference.
**Visit the Project →**

**Open BCI:** Horror Experience

A Doctor Who themed horror experience that is tailored to your brainwaves.
**See Project →**

**Nowhere:** A Third Person Horror Game

A game that explores the concept of self forgiveness.
**Project Page Coming Soon**.

**Lyric**

A stop motion animation short made in 1 day about self destruction
**See Project →**

**Creative Direction**: Ateneo de Davao

Multiple Projects done at the Ateneo during my time as its Creative Director
**See Project →**

Press

Paolo Villanueva

Paolo Villanueva isn’t just a designer, engineer, product manager, or creative director—he’s all of these and more, unapologetically. Because tackling big challenges demands visionaries who see the whole picture, Paolo thrives precisely where others hesitate, navigating seamlessly between disciplines like product design, UX/UI, and industries. He doesn't fit into your neatly defined roles because real impact never comes from being just another cog in the machine.

Holding an MFA in Design and Technology from Parsons School of Design and a Bachelor of Science in Computer Science, Paolo combines deep technical expertise with creative ingenuity. With extensive experience across venture capital, entrepreneurship, creative direction, product design, UX/UI, and production management, Paolo brings the strategic oversight and hands-on grit essential to executing visionary projects at scale. From his time as Program Manager at XRC Labs, where he propelled over 55 startups through strategy and fundraising, to leading multidisciplinary teams at Heizenrader to revolutionize UX/UI training solutions for institutions like GE, Siemens, and Mass General Hospital, Paolo has consistently delivered results that redefine standards.

A passionate storyteller and innovative technologist, Paolo co-founded multiple creative organizations, pioneered immersive XR learning solutions, and produced award-winning interactive experiences. His cross-functional leadership style is clear: exceptional directors and executives are, at their core, great individual contributors who understand every facet of their projects intimately. Paolo embodies this philosophy daily—hands dirty, eyes clear, always ready to pivot and execute.

There is only one Paolo V, a uniquely relentless professional who bridges gaps others don't even see. If your goal is to truly innovate, disrupt, and execute at the highest level—Paolo isn’t just a hire; he's the partner you didn't realize you needed, the driving force that gets the job done.