I’m a Creative Technologist and Software Engineer based in Sunnyvale, California, with 15+ years of experience across design, engineering, and creative leadership.
My strength is turning ambiguity into clear, intuitive products. I work with intention: understanding people, defining the experience, choosing the right tools, and guiding ideas from concept to polished execution.
In the age of AI, I use tools to strengthen human creativity, not replace it or cut corners. Whether I’m coding, designing, leading projects, or building immersive systems, I stay focused on craft, clarity, and the human problem.
I build across spatial computing, XR, AI, product design, and emerging technologies, with a focus on creating products that feel human.
In my spare time, I hike with my dog, cook, mentor emerging creatives, and explore interactive storytelling.
Lalò Immersive on Apple Vision Pro
An Immersive Vision Pro experience that reimagines award winning choral performance using immersive video, custom environments, and spatial video and audio.
EducationXR
A creation and distribution platform that allows users to create immersive experiences with no code on a computer, it runs on any device, such as iPhones, iPads, computers and spatial computing headsets.
Tales of the Aswang on Apple Vision Pro
An upcoming Apple Vision Pro narrative experience that explores the world of mythological Filipino creatures.
Projects
Jumpfinity
on Apple Vision Pro
Apple Vision Pro App! Jump into fun with Pip in Jumpfinity! Infinite leaps, a catchy theme song, fast-paced fun and hidden gems.
Scanntech Spatial Dashboard
on Apple Vision Pro
Where AI and spatial computing, can work together to bring actionable insights to results in supermarket management.
Sabobatage
The Mobile Game
A set of mobile games based on the universe of Sabobatage.
Project Page Coming Soon.
WondAR: An Augmented Reality Content Platform
An augmented reality, location-based content discovery platform
The Story of an Oyster Reef (VR)
A cross-platform game built with NY/NJ Baykeeper on the restoration of rivers through Oyster Reefs.
Project Page Coming Soon.
CinemoiWorld
A fashion luxury MMORPG metaverse experience in collaboration with LVMH, Lionsgate, Guibert Paris and more.
Project Page Coming Soon.
Gigbox
GIGBOX is a device that highlights the low wages of artists in the online music streaming industry within the gig economy.
CARTE BLANCHE
An EDM festival in the Philippines that celebrates music, life and love.
Little Spatial Garden on
Apple Vision Pro
Winner of Best in Design - VisionDevCamp
A virtual garden that explores concepts of sandboxing and flower arrangements.
Project Page Coming Soon.
The Bargello: Projection Mapping Storytelling
A projection mapping project that showcases the history of the Bargello Museum in Italy.
Open BCI: Horror Experience
A Doctor Who themed horror experience that is tailored to your brainwaves.
See Level
(AR Narrative Experience)
Whatever it is, the way you tell your story online can make all the difference.
Lyric
A stop motion animation short made in 1 day about self destruction
Creative Direction: Ateneo de Davao
Multiple Projects done at the Ateneo during my time as its Creative Director
Ignite: A Shadowgraph Dance Performance
A shadowgraph performance collaboration with dancer Jhoey Zulueta
Paolo Villanueva
Paolo Villanueva is a product design leader working at the intersection of product design, human-computer interaction, and emerging technology. He builds intuitive, human-centered experiences across XR, AI, and cross-platform systems.
He holds an MFA in Design and Technology from Parsons School of Design and a background in Computer Science, bringing both technical depth and strong design judgment to his work.
Paolo has led the design and development of immersive products used by organizations like GE, Siemens, and Mass General Hospital. As Creative Director at EducationXR, he leads multidisciplinary teams to design and ship scalable training platforms, translating complex workflows into clear, usable experiences across spatial, mobile, and desktop environments.
His background also includes venture, where he supported 50+ startups on product strategy and growth, shaping how he approaches design through a product and business lens.
Paolo is a hands-on product designer and HCI-focused leader who cares deeply about craft, clarity, and building products that feel simple, thoughtful, and impactful. He thrives in environments where design, technology, and product come together to create meaningful work.
